A Brite Lounge whitening session sells for $200 to $250. That is our price, in Toronto as anywhere in Canada.
The sum, in three lines.
One client uses one Advanced Kit. The kit is $37.45.
At $200 a session, that hour leaves you $162.55.
The light is $1,999.00. $1,999 divided by $162.55 is thirteen clients.
Thirteen. Not counting tax or freight, and not counting the foam and the pen you sell on the way out. The light has a lifetime warranty, so there is never a second one to buy.
104 sessions. One on a Saturday morning and one on a slow Tuesday.
208 sessions. Less than one a day on the days you are already open.
260 sessions. One hour of a chair you already pay rent on.
$200 a session less the $37.45 kit is $162.55. Multiply by the sessions. Tax, freight and the light are not in these figures, and the light is paid off inside the first thirteen clients.
She buys the After Care Foam for $16.05 and sells it for $30. The After Care Pen costs $18.20 and sells for $35. Hand her both at the till and that is another $30.75 from the same hour, and she comes back sooner because the result lasts.
Toronto Public Health inspects personal service settings and publishes every visit through BodySafe. The list covers about 1,871 esthetics settings and 1,512 hair and barber settings in the city.
Statistics Canada counts 1,839 personal care businesses with staff in the City of Toronto. 1,122 of them have one to four people. Across the whole Toronto area it is 4,382.
By size, the City of Toronto breaks down like this: 1,122 rooms with one to four people, 455 with five to nine, 198 with ten to nineteen, and 64 with twenty or more. In Toronto, 61% of them are four people or fewer. Across every trade, the City of Toronto has 109,280 businesses with staff, so about one in 59 is a hair, nail, skin or barber business.
That is the biggest beauty market in the country. Almost none of those rooms put whitening on the menu. The one that does, with a certificate on the wall, is the one her friends hear about.
City of Toronto open data, BodySafe · Statistics Canada, Canadian Business Counts, table 33-10-1176-01, June 2026
Brite Lite 6200, $1,999.00. 36 W blue LED, lifetime warranty, two certification seats in the box.
Advanced Kit, $37.45 a client. Three fifteen minute rounds, six to sixteen shades in one visit.
Express Kit, $29.95 a client. Thirty minutes, bite down, done.
After Care Foam $16.05 and After Care Pen $18.20, for the till.
It ships from Kelowna, from us, on your account.
Laura’s laser studio went quiet every summer, until she added whitening and summer became whitening season.
“It’s honestly one of my favourite services to provide. It’s instant results, and all my clients are always so happy. Partnering with you opened up a door so I could expand, and I am just very grateful.”
Before
After
Before
After
Real clients, one session each, photographed as they happened. Six to sixteen shades is the range the Advanced Kit is rated for.
The whole Advanced treatment, start to finish. No sound needed, every step is captioned on screen.
Twelve lessons, online, free to read before you spend a dollar. Then twenty written questions, answered in your own words and marked by a person. Pass mark 85%. Unlimited free attempts. Never expires. Lost certificate reissued free.
$299 for the exam and the certificate. Two seats free with every Brite Lite 6200. Own a system already, and your new staff are trained free.
Lesson one is where the line sits: what you may do, what a dentist does, and why you never diagnose. That lesson is first for a reason, and it is the reason our certificate is worth carrying in Ontario.
“Thank you for the quick response. I appreciate you taking care of this and arranging to send the replacement via overnight shipping.”
“I appreciate your transparency and looking into it.”
Read the course tonight for nothing. Or open your account here: your name, your business, your phone, your email and a password you pick. It opens as you finish typing and your prices are there.
Read the course, free Open your accountThe RCDSO has published that tooth whitening is not a controlled act, and that there are no restrictions on it outside dental practices.
Toronto Public Health’s BodySafe data covers about 1,871 esthetics settings and 1,512 hair and barber settings. Statistics Canada counts 1,839 personal care businesses with staff in the City of Toronto, June 2026.
No. You whiten, you never diagnose, and anything dental goes to a dentist. That is lesson one of the course.
From us, directly. Open an account and your prices are in front of you. It ships from Kelowna, British Columbia.
Small. 1,122 of the 1,839 personal care businesses with staff in the City of Toronto have four people or fewer. Only 64 have twenty or more. Statistics Canada, June 2026.